Why Your Brand Needs Video

Time for some spring cleaning! We’re looking at 5 ways to freshen up your brand with video content.

When people think of professional video content, their minds often jump straight to adverts. However, there are loads of different types of video that can boost engagement, capture audiences’ attention, and strengthen employee morale that you might not have even considered. Today, we’re going to talk about how Urbancroft Films can help you use films to transform your brand both internally and externally.

Social Media Content

Short-form video is the best way to capture people’s attention on social media, and whenever we film content for a brand, Urbancroft Films offers content optimised for platforms’ unique formats.

That said, you don’t always need a full production team to get started! With phone cameras and free video-editing software, it is easier than ever to make your own videos – the tricky part is knowing where to begin. That’s why we offer Shoot & Cut on iOS workshops, so your team can learn all about how to make content with the technology in your pocket. We’ll come to you and leave you with the skills needed to make great video with equipment you already have.

Company Training Videos

Let’s face it, we’ve all sat through a training video that drags on a bit too long. Done properly, they can be engaging, concise, and informative for employees to watch. With a combination of motion graphics and a good story, professional training content doesn’t have to be boring.

Event Coverage

From live streaming and multi-camera conferences, to capturing crowds and conducting interviews, we’re able to transform event coverage into something you can showcase for years to come. It’s not only a great way to share content for those who couldn’t attend, but to use for promotional purposes or even to display event highlights and successes.

Check out this clip from last year’s Scottish Construction Summit:

Testimonials

Hearing directly from people is the perfect way to establish trust for your company. A well-shot testimonial can give people a real idea of what it is like to work with you. From clients sharing their experiences to employees telling their own journeys, testimonials can be used for a variety of different purposes.

Following a Project

No matter your sector – using video to follow a project from start to finish is a great way to show what you do. Through timelapse and interviews, you can share real progress and highlight the experiences of those who contributed. It brings your process to life in a way a single video or photo couldn’t.

Check out a clip from a film following the St. Ayles Skiff Tribute build with The Whithorn Trust:

Thanks for reading!

Hopefully, you’ve seen a new way to apply video to your brand! Interested in working with us? We offer full end-to-end, award-winning video production services across the UK and beyond. For anyone, anywhere, and for any purpose.